ANNIE
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I CO-FOUNDED, DEVELOPED + LAUNCHED A SKINCARE BRAND THAT SOLD OUT IN 24HRS.
Brand strategy
Creative Direction
REBRANDED + CREATED A NEW CUSTOMER EXPERIENCE DESIGN FOR AN AUSTRALIAN RETAIL FRANCHISE.
Creative Direction
Brand strategy
BUILT A FULLY FUNCTIONING RAIN GARDEN DEMONSTRATION IN ADSHELS ACROSS AUSTRALIA TO PROMOTE WATER CONSERVATION.
Art Direction
Creative Concept
DESIGNED AN IDENTITY SYSTEM, WEBSITE AND DESIGN LANGUAGE FOR A DIGITAL EXPERIENCE COMPANY
Brand strategy
Creative Direction
CREATED FIVE NEW BEAUTY BRANDS ACROSS SIX CATEGORIES WITH AN ANNUAL PORTFOLIO OF $20+ MILLION
Creative Direction
brand strategy
HELPED AN EXPERIENTIAL WORKSHOP PIVOT TO BECOME A DTC FURNITURE SHOP
Brand strategy
brand strategy
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