I'm an art director who can write, a creative director who can think like a strategist, a fully- integrated creative person working at the intersection of design, creativity and business.

I've spent the past 15 years collaborating with and creating brands to conceptualise and realise business objectives within FMCG, beauty, tech and retail industries in Ireland, UK, Canada and Australia.

I spent my early years working at small agencies where I learned the importance of craft, and later at big shops and eventually start-ups where I developed a love for brand strategy and how it can shape great work.

I like to make, to think and to seek problems. I'm fascinated by people and what makes them tick. I believe in creativity as a change agent and design as a tool for commerce.

I currently build brands and customer experiences as a freelance consultant. My work bridges research, strategy and storytelling to design meaningful experiences for customers.

• Freelance Creative + Strategy
  2017- Ongoing
• Head of Creative & Brand Strategy
  Hairhouse • 2012 – 2016
• Senior Art Director
  JWT • 2011 – 2012
• Senior Art Director
  TAXI • 2010 – 2011