I CO-FOUNDED, DEVELOPED + LAUNCHED A SKINCARE BRAND THAT SOLD OUT IN 24HRS.

I created and co-founded a skincare brand out of the understanding that life happens.Built for good intentions and bad behaviour.

From naming, developing TOV and copy, designing the packaging, art directing the shoots and creating and designing eCommerce site to launch this brand.

We pushed live with a culturally-up-to-the-social minute instagram channel and social campaign.

Results: Vice Reversa sold out in 24 hours gaining press coverage in Glamour, Daily Mail, YOU magazine (and others that probably aren't really worth mentioning) and I had a baby two weeks later.

Campaign:#SkincareVsReality #Zithappens

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