DESIGNED AN IDENTITY SYSTEM, WEBSITE AND DESIGN LANGUAGE FOR A DIGITAL EXPERIENCE COMPANY

Creating a digital identity for tech and digital algorithmic campaign specialist sounds about as much fun as the dentist but working with the founders we were able to apply a sense of dun and benefit to an otherwise dull and geeky offering. Creating simplified TOV and naming along with illustrative design language LOUDER+ communicates their amplification algorithmic benefit without putting audiences to sleep.

I developed the strategy, positioning and did the copywriting and design to create a "MVP" and set of guidelines for LOUDER+ to enter market with a bang 💥